We are pleased to unveil our new World Pastry Cup logo, as well as the various visuals for the continental selections.
On the occasion of its 30th anniversary, the World Cup of Pastry adopts a new visual identity declined in 4 versions for the national, continental and final selections.
The logo goes out of its frame, and gains freedom in the graphic compositions. The typography remains the same while evolving towards the codes of luxury, magnified by the colors night blue and gold.
The visual of the finale features an elegant and festive 30-year anniversary logo, drawn by an explosion of golden powder applied to the stencil.
The image of the winners expresses the values of competition: excellence, passion, as well as human values of sharing and team spirit.