27 |28 Jan. 2019

Acclaimed in France by all baking, pastry and catering professionals, the iconic KitchenAid stand mixer has become their best ally, becoming very soon an essential kitchen tool for passionate gourmets as well. On the eve of its 100th anniversary, KitchenAid even becomes officially n°1 brand in the world in the mixer category*.

In 2019, the brand celebrates one century of a worldwide success story. Endorsed by the most famous international chefs and trusted by thousands of kitchen addicts, the KitchenAid stand mixer became an icon, an eligible tool for all passionate gourmets that brought the brand to launch a complete range of small domestic appliances during the past 20 years in Europe. These kitchen tools were made to serve creative and skilled passionate gourmets in 4 major fields: baking, culinary, healthy & fresh, coffee & breakfast.

In 2007, the brand expanded its range to major domestic appliances, then to utensils and kitchenware, becoming therefore a true lifestyle brand. Following the example of the small domestic appliances, the major domestic appliances are sturdy, innovative, featuring a distinctive design and delivering professional performances. Thus they will not only ensure perfect results, no matter how adventurous are the recipes, but they will also meet high standard expectations and enhance the culinary skills of every chef or passionate gourmet.

* Ranking Euromonitor International Limited, Consumer Appliances 2018 edition, retail volume sales, 2012 – 2017

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