History
1983
Lyons, major
capital of gastronomy, lacked an event that matched its international
reputation. A few professionals of the catering industry together
with representatives of professional associations decided to remedy
this situation. The « Professional Catering trade fair »
was a success. Around 500 exhibitors and 51 000 visitors attended
the exhibition.
Its success was confirmed
with the second organisation of the event: 750 exhibitors and 70
000 visitors converged on Eurexpo, the new Exhibition Centre in
Lyons. Paul Bocuse was elected President of Honour for the Exhibition,
and the Bocuse d’Or was created four years later.
At the time Gabriel Paillasson, who was President
of the Regional Pastry Chefs’ Professional Association, as
well as one of the founders of the International Catering Trade
Exhibition, followed the event closely.
Gabriel Paillasson is a humanist who has a big heart
and a passion for his profession. He enjoys sharing both professional
and human values. Like his colleague Chef Paul Bocuse, Gabriel Paillasson
has a taste for competition. Beyond the results, he considers competitions
to be a unique opportunity for communication, learning, and surpassing
oneself, giving the very best to achieve perfection.
He had only two years within which he was to set
up an exceptional event to serve the art of pastry cooking.
He immediately convened a team of friends, all former
Best Craftsman of France, analysed the feasibility and interest
of such an event, decided on its name, organised a schedule of events…
And, last but not least, he established a budget for the event.
The "World Pastry Cup ", as it was to
be called, would be biennial and take place during the International
Hotel and Catering Trade Exhibition in Lyons -Eurexpo, at the same
time as the Bocuse d'Or. This was to be an exceptional and major
meeting of “Salt” and “Sweet” dishes, as
desserts represent the finishing touch to any gourmet meal.
1989: Creation of the World Pastry Cup
"The World Pastry Cup was to be, to Pastry,
what Formula One is to the Automobile: a reference not to be missed",
explained Gabriel Paillasson. It was placed under the aegis of the
International Pastry, Confectionery and Ice-cream Professionals,
and of the Best Craftsman of France Association.
As high quality chocolate is one of the magical
components in pastry, VALRHONA, the international reference for
chocolate, became an official sponsor to the event, and COINTREAU
and PIERRE-PONT became partners.
Jean Millet, Best Craftsman of France, President of the UIPCG was
chosen as President of Honour. Marcel Derrien, Best Craftsman of
France was to chair the International Jury.
On January 21st and 22nd 1989, the curtain was raised to reveal
the most delicious spectacle to be admired in the gourmet world.
12 nations, selected among members of the 'UIPCG
were to compete: Austria, Belgium, Canada, Denmark, Spain, United
States, France, Italy, Japan, Mexico, Netherlands, and Portugal.
Each country selected its representative President, who was to be
a member of the international jury in Lyons.
Each country was represented by a team of three
professionals, which was a premiere: a pastry cook, a chocolate-chef,
and an ice specialist, each with 7 years professional experience
minimum.
The teams had 10 hours to prepare:
· a chocolate dessert with a presentation, to serve
8 persons, on a 40x60 base, no height limitation.
· 12 chocolate bonbons of 6 different kinds,
presentation on a 50x40 base, no height limitation.
· one frozen dessert to serve 8 persons
with sculpted hydric ice, or other edible support (chocolate, nougatine
...), presentation on 40x60 base.
The work was performed live in front of an audience
sitting in the gallery. Pastry becomes a show. Unheard of in such
pastry competitions until then, officials were present to control
the different stages of the competition, the counting of marking
forms, the ranking… The organisation was flawless.
The French team won this first competition. François Doubin,
Minister of Commerce and Craft Industry presented Mickaël Azouz,
Thierry Froissard and Serge Billet with the trophy, designed by
Antoine Arnaud, an art sculptor.
Since this very first event, the World Pastry Cup
regulations have evolved. The event has become worthy of Hollywood
shows. International media coverage has grown larger with each competition,
and there are more and more professional partners.
The World Pastry Cup has permitted a whole profession
to undertake a tough challenge where quality, love for work well
done, aesthetics, nobility, creativity... are the principal founding
elements.
In 1991 a World Pastry Cup Club was created in France
and many other countries to promote the event worldwide.
The WORLD PASTRY CUP is a true launching pad
for its winners, who can be assured of an exceptional professional
career.